IKEA
Thanks a 5 Million
Challenge: IKEA Family has reached 5 million members in Canada. How can we celebrate this milestone and foster a sense of community?
Insight: We wouldn’t have reached this milestone without each and every member.
Idea: Write 5 million individual thank you cards.
O:15 OLVs
The Big Stack
Walking Through Letters
Of course, nobody would actually sit down and write 5 million physical thank you cards. But if anyone could make that job look easy, maybe even twinkly, it’s IKEA.
Gift card giveaway
To stimulate engagement and reinforce membership benefits, IKEA Family members could enter for the chance to win 1 of 5 $500 IKEA gift cards. We spread the word through email + SMS, META, branded landing page, and OOH.
Creative Director: Jeremy Lenz
Art Director: Deidre Hennigar