Heineken
1 in 6 Pack
Challenge: Gen Z and Millennials want to spark change and create a fresher world, but are unsure where to start.
Insight: 1 in 6 men have experienced sexual assault.
Idea: Introduce the Heineken 1 in 6 Pack to deepen connections and reshape the conversation surrounding sexual assault.
🏆 Shortlisted - 2023 Young Ones Student Awards : Design for Good Integrated & Design for Good Packaging Design
Art Directors: Jordan Bloom, Shreyas Karambelkar